Case Study: Wiggling Waves and Water Wanders 3D Mural for South Street Sea Port, NYC
The Seaport NYC commissioned our team to craft a captivating visual space aimed at attracting a new audience of visitors to this vibrant community. In collaboration, we designed murals and installations spanning two floors of The Seaport, ultimately transforming the area into a must-visit artistic destination for both New York locals and tourists.
Challenge:
The Seaport, a thriving waterfront destination in downtown New York City, actively fosters creativity and community engagement through collaborations with artists and businesses to offer unique experiences for residents and visitors. Our contribution involved crafting a one-of-a-kind mural, titled "Wiggling Waves and Water Wanders," designed to enhance the Seaport's experiential landscape with a vibrant and energetic atmosphere, aligning with the Seaport's commitment to providing distinctive and engaging experiences.
Strategy:
Through our collaboration, we injected The Seaport with dynamic and visually compelling elements that celebrated its creative spirit and maritime heritage. Our murals and installations across The Seaport were strategically crafted to transform public spaces into interactive, colorful showcases, inviting visitors to engage with both the art and their environment. This project significantly enhanced The Seaport's aesthetic charm, boosted its social media presence, and enticed visitors in search of unique and Instagram-worthy experiences. Our work seamlessly integrated with The Seaport's identity, solidifying its reputation as a thriving creative hub.
Execution:
The collaboration with The Seaport delivered notable outcomes, including a substantial boost in foot traffic. The vibrant art installations crafted as part of the project attracted more visitors to The Seaport and its various businesses. Furthermore, this endeavor played a pivotal role in rejuvenating The Seaport's positive brand image, underscoring their dedication to artist support and the strategic use of technology to enhance overall customer experiences.
Results:
The initiative at The Seaport highlighted the transformative impact of artist collaborations in elevating a space's appeal and fostering community engagement, underlining the importance of tailoring experiences to reflect an area's identity and values to establish an authentic and compelling brand with increased perceived relevance. My collaboration with The Seaport NYC exemplifies the potency of creativity in enhancing a destination, as the incorporation of vibrant art successfully attracted visitors and solidified The Seaport's standing as a dynamic and inviting waterfront destination.
Conclusion:
Through the "Get That Good Gut Feeling" campaign, Health-Ade Kombucha was able to promote the health benefits of their product while also making the message fun and easily digestible for consumers. The partnership with Mike Perry and Zambezi helped to create a visually stunning and engaging campaign that resonated with consumers and helped to position Health-Ade as a leader in the kombucha category. By leveraging the increased interest in gut health and wellness, Health-Ade was able to expand its reach and continue its growth in the marketplace.
Team:
Ellie Chamberland | Director, Marketing Strategy | The Howard Hughes Corporation
Director of Craft - J Bell
Painters:
Paul Spring
Sophia Heymans
Moe Anderson
Na’gee Ray
Eliot Larson
Eron Hare
Additional Help by Danial Rubin
